Knowledge records are durable topical expertise pages that help organizations explain what they know, clarify buyer questions, and make expertise easier for readers and information systems to understand.
The reputation gap describes the disconnect between a business’s real-world credibility and how clearly that credibility is represented across its online proof layer.
Corroboration is the outside evidence that helps make a business’s claims more credible, consistent, and easier to evaluate across human and machine-mediated discovery.
